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Pacific Cruise Development Programme

south-pacific.travel with funding support from PROINVEST has embarked on a cruise shipping development initiative to assist countries expand their Cruise Shipping industries.  In 2003, a Cruise Market Intelligence Report identified over 35 international Cruise operators visited the Pacific region, 1.3 percent of global capacity. 

In July 2007, Mr Peter Semone was engaged by south-pacific.travel to develop a Cruise Shipping Strategy for the region.  Mr Semone undertook consultations with key industry stakeholders inFiji, Vanuatu, Christmas Island (Kiribati) & Papua New Guinea.  The outcomes of the Strategy were presented at a Regional Workshop held in October 2007 in Nuku’alofa, Tonga.  The strategy identified four thematic streams of focus which are referred to as Strategic Beacons in the strategy.  The four beacons included Shore Excursion Activities and Land-based services, Marine Infrastructure and Support Services, Institutional Management and Cooperative Frameworks and Cruise Destination Marketing and Promotion. The Strategic Beacons are supported by a checklist of twenty-two respective sub-themes, which are broken down into actionable initiatives.

Cruise tourism provides many benefits to a wide range of industry retailers in Pacific Island countries. More focus on developing the four strategic themes, will see more of the benefits spread through out the Pacific region.

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Regional South Pacific Cruise Shipping Development Workshop, 26th October 2008, Nuku'alofa, Tonga

Click here to view 'South Pacific Cruise Strategy ' presented by Peter Semone during Regional South Pacific Cruise Shipping Development Workshop held in Nuku’alofa, Tonga.

Carnival Cruises' John Nell also presented at the regional workshop, outlining opportunities and challenges in improving the cruise business to the South Pacific. Click here to view presentation.

South Pacific Cruise Strategy

Interested audiences can now view the South Pacific Cruise Strategy online. Any feedback or comments on the regional cruise strategy can be forwarded to emorrel@south-pacific.travel

south-pacific.travel with support from ProInvest, has drafted a cruise strategy for the region. The Regional Cruise Strategy presentation is now available, click here to view.

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Related Links

Press release

Tonga Tourism Week

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