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SPTO Website Credits

ReserveGroup - Design, brand, web, websitesRéserveGroup

RéserveGroup is a full service media production house and consultancy company offering dynamic online, brand, marketing and communications solutions.

Our team of enthusiastic individuals bring a tantalising array of skills and creativity to the RéserveGroup mix, offering multiple areas of business expertise and strong tourism experience under the one roof. These skills include graphic design, flash design, programming expertise, photo-journalism and marketing know-how.

Based in New Zealand the RéserveGroup team has over 50 collective years of experience across every level and facet of the tourism industry, ensuring an unparalleled depth of knowledge. While our clients include companies from a wide range of industries, tourism is our main focus.

Cutting edge technology, practical functionality and creative marketing and design talent enable us to offer customised solutions quickly and efficiently.

Whether a small independent business, a regional organisation, a national franchise or a multi-national company, RéserveGroup meets all your marketing needs.

RéserveGroup’s work with SPTO

South Pacific Tourism Organisation selected RéserveGroup to upgrade the graphics and visual presentation of their regional tourism portal under an European Union funded project in 2006 (the purpose of the project being to improve the promotion of sustainable tourism in the South Pacific).

As a web development and full service marketing company, RéserveGroup had the design, online and tourism experience to meet the challenge. The partnership between RéserveGroup and SPTO was announced in May 2006. SPTO sought the upgrading and redesigning of five websites within their tourism sector, using their existing content but creating a whole new look and feel. In addition, SPTO requested the design and build of nine totally new websites each dynamically promoting a niche South Pacific tourism product, including sites for cruises, honeymoons & weddings and diving.

Under SPTO’s careful supervision RéserveGroup used dynamic flash banners and interactive maps, improved layout and simple and intuitive menu structures to comprehensively overhaul the original sites and create completely new ones, crystallising their design features and promoting the uniqueness of each destination.

While the written content for each site was supplied by SPTO, RéserveGroup sourced the images, graphics and animations, optimised the sites for global search engines, simplified their backend workings for more efficiency and ensured the sites portrayed a strong and consistent marketing message to visitors.